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Build a powerful social listening strategy from scratch through a free course from Christina Garnett. Better understand your target audience and start building long-term relationships.
Keep your audience and your customer at the heart of everything you do with a winning social listening strategy.The course is designed for businesses in any industry looking to better understand their target audience and build lasting relationships.
Content includes exactly what you need to know to build a foundation for your social listening strategy so you can have a plan in place for launch, reporting, and maintenance.
Inside the course you'll find: video tutorials, spreadsheet templates, actionable frames and processes.
Features:- Exclusive video lessons from recognized Audience Intelligence expert Christina Garnett
- Learn how to foster mutually beneficial connections with your audience organically in just 2 hours.
- Use your free Semrush account to access all of the lessons!
Overview
Syllabus
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- Building a Social Listening Program with Christina Garnett:
- What is social listening
- What are the benefits of social listening
- Examples of brands using social listening well
- How to create a social listening strategy
- How to determine your needed tech stack
- Social listening and crisis comms
- Escalations and support
- DRIs and reporting
- Program maintenance