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Following on from Part 1 of this series of classes, this class will help you design your brand logo in 7 easy to follow steps.
Part 1 of Branding Your Creative Business helped us define exactly what our brands were all about, our target market and how to position yourself in your industry. In this class, we will carry all that forward to help you design a logo which will form part of your visual identity.
Designing your own logo is a tough job as it's so personal and deep down we are probably all perfectionists. This class will help you get focused and start moving your brand forward in terms of the visual identity.
This class will be aimed at people running creative businesses - such as photographers, craft makers, pattern designers, bakers - people who are talented in their field but feel overwhelmed by branding and designing their logo.
Overview
Syllabus
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- Intro to course
- Design your own logo or use a graphic designer?
- 7 Steps Intro
- Step 1 - Consider the usage
- Step 2 - Get inspired!
- Step 3 - Typography
- Step 4 - The Symbol
- Step 5 - Scalability
- Step 6 - Color Palette
- Step 7 - Part 1 - Finalising your logo
- Step 7 - Part 2 - vectorising hand written letters
- Developing your visual identity
- Next steps
