Branding Your Creative Business: Define Your Brand

Go to class
Write Review

Free Online Course: Branding Your Creative Business: Define Your Brand provided by Skillshare is a comprehensive online course, which lasts for Less than 1 hour of material. The course is taught in English and is free of charge. Branding Your Creative Business: Define Your Brand is taught by Faye Brown.

Overview
  • The main objectives to this course will be to define your business and brand. By the end of the course you will have a clear idea of your target market and who, exactly, you should be aiming your products at. You will have a clear and concise brand mission statement putting you in a good position to either design your own logo or brief a graphic designer.

    Whilst branding in such an important part of running a successful company we will approach it in a fun and engaging way!

    This class will be aimed at people running creative businesses - such as photographers, craft makers, pattern designers, bakers - people who are talented in their field but feel overwhelmed by branding.

Syllabus
    • Introduction
    • Defining your business
    • Your perfect customer or client
    • The importance of branding
    • Your brand name
    • The message and the mark - your brand mission statement
    • The message and the mark - writing your logo design brief
    • Next steps