Branding 101: The Complete Toolkit

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Branding 101: The Complete Toolkit provided by CreativeLive is a comprehensive online course, which lasts for 2-3 hours worth of material. Branding 101: The Complete Toolkit is taught by Danielle McWaters. Upon completion of the course, you can receive an e-certificate from CreativeLive. The course is taught in Englishand is $49.00. Visit the course page at CreativeLive for detailed price information.

Overview
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    What does it take to create a successful brand? A strong, clear message and visual consistency is what builds trust, and this course will help you define this. Danielle runs her own successful design studio, specializing in branding. 

    She’ll guide you through the process of branding your business from start to finish, including how to:

    • Establish a point of view through tone, messaging and voice 
    • Define your vision, core values and how you position yourself in the market 
    • Create a visual style guide that provides a reference for color, typography, and image styling
    This class will teach you how to effectively articulate and communicate your brand to your audience visually, creating cohesion through every touch-point. From how you talk about yourself, to what typeface you use, creating cohesion and clarity builds trust. Position your brand to stand out from the crowd!

Syllabus
    • Introduction To Class
    • Define Your Brand
    • Finding Your Brand Identity
    • Creating A Brand Moodboard
    • Choosing Colors For Your Brand
    • Selecting Typefaces For Your Brand
    • Your Brand Voice And Imagery
    • Create A Style Guide
    • Keys To Branding Success