Overview
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Learn how to design an effective brand strategy and develop a compelling brand identity from the ground up.
Syllabus
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Introduction
- “Strategy” is just a fancy word
- Who this course is for
- What is a brand strategy?
- What isn't a brand strategy?
- Why is a brand strategy necessary?
- Business and brand strategy
- Define what your brand does
- Define who your target audience is
- Define your market and competition
- Define the values that will guide you
- Brand design isn’t just art
- Naming
- Logo design
- Tone of voice
- Brand style guide
- Next steps
