Brand Management

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Free Online Course: Brand Management provided by Swayam is a comprehensive online course, which lasts for 6 weeks long. The course is taught in English and is free of charge. Upon completion of the course, you can receive an e-certificate from Swayam. Brand Management is taught by Preeti Krishnan Lyndem.

This course takes you through key terminology such as brand identity, brand personality, brand positioning, brand communication, brand image, and brand equity. Important theoretical underpinnings, principles, and frameworks of brand management are presented along with examples from different markets, particularly India.
What you will learn:
- Basics of brand management
- Key brand-related terminology
- Important frameworks and principles of branding

Syllabus

COURSE LAYOUT
Week 1 : Strategic Brand Management process, Brand Architecture
- Module Overview
- Product vs. Brand
- Strategic Brand Management
- Brand Architecture
- Designing Brand Architecture
Week 2 : Brand Identity ,Brand Personality
- Module Overview
- Brand Identity
- Who Defines the Brand Identity
- Brand Personality
- David Aaker's Model
- Kapferer's Model
Week 3 : Brand Positioning and De positioning
- Module Overview
- Brand Positioning
- Brand Positioning Basics- Part 1
- Brand Positioning Basics- Part 2
- Brand Positioning Statement- Guidelines
- Brand Re-positioning
- Brand Positioning vs. Product Positioning
Week 4 : Brand Communication , Brand Knowledge : Awareness & Image
- Module Overview
- Importance of Communication
- Brand Awareness
- Brand Image
Week 5 : CBBE ( Consumer Based Brand Equity)
- Module Overview
- What is Brand Equity
- The CBBE Pyramid
- Five Tenets of Brand Building
- Brand Management Framework

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Language

English
Certificate
Paid Certificate Available
Finished
31st January, 2020
Price
Free Online Course
Provider
Swayam
Taught By

Preeti Krishnan Lyndem
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Brand Management

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