Overview
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Building distinctive brands have never been more important. In a world where there is a sea of brands, how do you differentiate from each other?
Brand identity is the pillar of branding, you can have a business idea and sell a service but without strong design, the user experience can suffer.
In this class, I will teach you the basics of designing a brand identity from scratch, my process with real client examples and sharing all my tips from my 8 years of experience. Creating a brand identity is more than just a logo, there are many more assets and parts to it which I will show you!
What you will learn:
- Differences in brand identity, branding and brand building
- My personal brand identity process
- Brand, Customers, Goals
- Designing distinctive assets
- Presentation Tips and structure
- Discovery design process
- Executing on-brand touchpoints
- How to present your identity
- Real client examples
Who is the class for:
- Brand and Logo Designers
- Graphic Designers
- Freelancers
- Creative Beginners
- Small Agency Owners
