Blogging 101: Tone, Branding, and Strategy

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Blogging 101: Tone, Branding, and Strategy provided by Domestika is a comprehensive online course. Blogging 101: Tone, Branding, and Strategy is taught by Emma Jane Palin. Upon completion of the course, you can receive an e-certificate from Domestika. The course is taught in Englishand is $11.00. Visit the course page at Domestika for detailed price information.

Overview
  • Unleash your voice to the world by creating a compelling blog and learning about branding, content, and promotion

    • Introduction
    • The Basics of Blogging
    • Creating a Blog That Stands Out
    • Promoting Your Blog
    • Final project
    When you have a great message to share with the world, you need a powerful strategy for it to have a far reach. Award-winning blogger and digital marketing specialist Emma Jane Palin is here to teach you how to effectively create a blog and grow your audience.

    Learn all there is to know about defining your niche, designing your blog, and amplifying your brand’s voice. Emma walks you through the process of setting up your blog and creating a strong visual identity that helps your website stand out.

Syllabus
    • Influences
    • What We Will Do in This Course?
    • About Me
    • Creating a Visual Identity and Planning Your Blog Layout
    • How to Choose the Right Platform
    • A More Detailed Look at Domain Authority, SEO and Keywords
    • How to Find Your Niche in the Blogging World
    • What Is a Blog and Why Is It Important?
    • An Introduction to Showit and Wordpress
    • Building the Blog Tutorial
    • Finding Your Writing Style and Copywriting Tips 1
    • Finding Your Writing Style and Copywriting Tips 2
    • The Importance of Good Photography
    • Creating an Editorial Calendar
    • How to Monitor Performance and Build on Your Brand
    • Building a Community around Your Blog
    • How to Manage Your Own PR
    • Creating a Newsletter
    • Using Social Media to Promote Your Blog
    • Blogging 101: Tone, Branding, and Strategy