Behavioural Science: Influencing Behaviour and Designing Decisions

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Behavioural Science: Influencing Behaviour and Designing Decisions provided by FutureLearn is a comprehensive online course, which lasts for 10 weeks long, 2 hours worth of material. Upon completion of the course, you can receive an e-certificate from FutureLearn. The course is taught in Englishand is Paid Course. Visit the course page at FutureLearn for detailed price information.

Overview
  • Use expert behavioural research to explore decision-making

    Discover the skills to unlock positive behavioural change in your customers and employees with behavioural scientist Paul Dolan.

Syllabus
  • Courses under this program:
    Course 1: Social Psychology: Employee and Customer Behaviour
    -Explore the ways you can better understand your employees and customers and use social psychology to motivate desired behaviours.

    Course 2: Cognitive Psychology: Employee and Customer Behaviour
    -Delve into behaviour change and the tactics you can use to attract, understand, and influence your customers.

    Course 3: Behavioural Economics: Employee and Customer Behaviour
    -Explore the ways you can develop and use different incentives to promote behaviour change in your employees and customers.