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Use expert behavioural research to explore decision-making
Discover the skills to unlock positive behavioural change in your customers and employees with behavioural scientist Paul Dolan.
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Courses under this program:
Course 1: Social Psychology: Employee and Customer Behaviour
-Explore the ways you can better understand your employees and customers and use social psychology to motivate desired behaviours.
Course 2: Cognitive Psychology: Employee and Customer Behaviour
-Delve into behaviour change and the tactics you can use to attract, understand, and influence your customers.
Course 3: Behavioural Economics: Employee and Customer Behaviour
-Explore the ways you can develop and use different incentives to promote behaviour change in your employees and customers.