Behavioural Economics: Employee and Customer Behaviour

Learn how to motivate positive behaviour change

On this three-week course, you’ll investigate how to promote positive behaviour change in your employees through effective incentives and an awareness of default behaviours.

You’ll also examine customer behaviours and the role commitment plays in their decision-making.

Through an understanding of incentivisation, default behaviours, and commitment, you’ll recognise the role these play in motivating positive behaviour change in both your employees and customers.

Discover how mental accounting affects the response to incentives

To help increase the success of your incentives, you’ll be introduced to the concept of reference points and mental accounting.

You’ll examine defaults – the pre-selected options available if an individual doesn’t make an active choice. You’ll then explore how they exert influence, even if they have significant consequences, and why they work so effectively in anything from pension choices to hospital care.

Understand the use of different incentives

You’ll delve into different types of incentives such as financial and pro-social, assessing how successful they are in affecting behaviour change.

You’ll identify the difference between incentives and commitments and consider how you could use commitment pledges to change behaviour in a professional setting.

Investigate key learnings in behavioural science

By the end of the course, you’ll have a solid understanding of the behavioural economic factors that can influence your employees and customers.

Guided by Paul Dolan, Professor of Behavioural Science at the London School of Economics and Political Science, you’ll gain the skills and knowledge to start pushing for positive behavioural change in your workplace.

This course is designed for anyone who wants to learn more about human behaviours and needs.

It will be particularly useful if you are a professional managing, building, or developing a team.

If you want to deepen your understanding of this subject, you may be interested in these courses. They feature similar subject matter and share the same overall learning outcomes:

• Social Psychology: Employee and Customer Behaviour
• Cognitive Psychology: Employee and Customer Behaviour