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Learn core concepts and skills necessary in today's selling environment—from negotiation and closing strategies to selling with authenticity. Recognize that selling is a partnership. Develop your sales skills, people skills, and ability to create emotional engagement and earn the trust of others.
- Learn how you can be a trusted partner in the sales process.
- Identify negotiation and closing strategies that suit you.
- Develop and hone your interpersonal, or "soft," skills.
Overview
Syllabus
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- Course 1: Prepare Yourself for a Career in Sales
- Prepare for a successful career in sales. Learn how to develop yourself professionally and build more effective relationships with both your teammates and your customers.
- Course 2: Sales Foundations
- Find out what makes salespeople effective, and learn specific strategies for prospecting and product positioning and developing a sales process.
- Course 3: Asking Great Sales Questions
- Learn how to ask sales questions that lead to high-quality interactions with customers and clients.
- Course 4: Soft Skills for Sales Professionals
- Learn how to build your soft sales skills to better connect with—and ultimately sell to—your customers.
- Course 5: Sales: Handling Objections
- Learn how to confidently handle objections that can crop up throughout the sales process. Discover how to ask the right questions and deal with buyers who are resistant to change.
- Course 6: Sales Negotiation
- Best-selling author and sales coach Lisa Earle McLeod explains what makes sales negotiations different and how to negotiate deals that stick.
- Course 7: Sales: Closing Strategies
- Develop an effective closing strategy. Get tips to recognize buying signals and close more sales.
- Course 8: Selling with Stories, Part 2: Stories Great Sales People Tell
- Learn how to leverage storytelling throughout the sales process. Learn the 25 most essential types of sales stories to earn buyer trust and make the sale.