Become a Marketing Specialist

Courses under this program:
Course 1: Marketing Foundations
-Learn the foundational elements of any successful marketing endeavor. Find out how to develop, implement, and measure an effective marketing strategy.

Course 2: Branding Foundations
-Lay the foundations for a successful brand. Learn how to develop and launch a brand and measure its success.

Course 3: Marketing Foundations: Competitive Market Analysis
-Learn how to conduct a competitive analysis to gain insight into your competitors, as well as to identify your own competitive edge in the marketplace.

Course 4: Advanced Branding
-Branding shouldn't be an afterthought. Learn how to build and maintain a more competitive company identity with these advanced branding strategies.

Course 5: Marketing Foundations: Value Proposition Development
-Discover how to craft an exceptional value proposition. Learn about its importance, components for creating a great one, your perceived costs, and more.

Course 6: Marketing Foundations: Consumer Behavior
-Great marketers know how their customers think and act. Learn to track and understand consumer behavior so you can develop better marketing plans.

Course 7: Marketing Foundations: Customer Decision Journey
-Create an insight-driven relationship between your customers and brand. Use the decision journey to create buyer personas and messaging to inspire customers when it matters most.

Course 8: Marketing Foundations: The Marketing Funnel
-Learn how the marketing funnel works. Use the funnel to explore the customer's journey on the path to purchase, and create more effective marketing campaigns.

Course 9: Ideation for Marketers
-Learn how to generate fresh, exciting marketing ideas. Discover over a dozen ideation and brainstorming techniques you can use to transform thoughts into strategies and solutions.

Course 10: Marketing Foundations: Integrated Marketing Strategies
-Use brand choreography—a seven-step integrated marketing framework—to market to customers across multiple channels: traditional, digital, and social media.

Course 11: Project Management Simplified
-Learn the basic project management skills you need to succeed as a business professional.

Course 12: Learning to Write Marketing Copy
-Learn how to craft compelling marketing copy to engage with your customers.

Course 13: Growth Marketing Foundations
-Learn how to create an effective growth marketing plan for your company.

Course 14: Writing a Marketing Plan (2020)
-Learn how to write a solid marketing plan for your business.