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No matter how innovative a company's product is, marketers are a must to get the product in front of the right potential customers. Establish the knowledge you need to become a marketing specialist, and get ready to enter an exciting and fast-paced world with a solid knowledge of best practices and strategies.
- Discover the most important marketing concepts.
- Explore your company's unique position.
- Analyze potential customers and plan to effectively get your message in front of them.
Overview
Syllabus
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- Course 1: Marketing Foundations
- Learn the foundational elements of any successful marketing endeavor. Find out how to develop, implement, and measure an effective marketing strategy.
- Course 2: Branding Foundations
- Lay the foundations for a successful brand. Learn how to develop and launch a brand and measure its success.
- Course 3: Marketing Foundations: Competitive Market Analysis
- Learn how to conduct a competitive analysis to gain insight into your competitors, as well as to identify your own competitive edge in the marketplace.
- Course 4: Advanced Branding
- Branding shouldn't be an afterthought. Learn how to build and maintain a more competitive company identity with these advanced branding strategies.
- Course 5: Marketing Foundations: Value Proposition Development
- Discover how to craft an exceptional value proposition. Learn about its importance, components for creating a great one, your perceived costs, and more.
- Course 6: Marketing Foundations: Consumer Behavior
- Great marketers know how their customers think and act. Learn to track and understand consumer behavior so you can develop better marketing plans.
- Course 7: Marketing Foundations: Customer Decision Journey
- Create an insight-driven relationship between your customers and brand. Use the decision journey to create buyer personas and messaging to inspire customers when it matters most.
- Course 8: Marketing Foundations: The Marketing Funnel
- Learn how the marketing funnel works. Use the funnel to explore the customer's journey on the path to purchase, and create more effective marketing campaigns.
- Course 9: Ideation for Marketers
- Learn how to generate fresh, exciting marketing ideas. Discover over a dozen ideation and brainstorming techniques you can use to transform thoughts into strategies and solutions.
- Course 10: Marketing Foundations: Integrated Marketing Strategies
- Use brand choreography—a seven-step integrated marketing framework—to market to customers across multiple channels: traditional, digital, and social media.
- Course 11: Project Management Simplified
- Learn the basic project management skills you need to succeed as a business professional.
- Course 12: Learning to Write Marketing Copy
- Learn how to craft compelling marketing copy to engage with your customers.
- Course 13: Growth Hacking Foundations
- Grow your business with growth hacking. Learn growth hacking techniques to generate new ideas and accelerate sales and customer acquisition.
- Course 14: Writing a Marketing Plan
- Learn how to write a solid marketing plan for your business.