Free Online Course: Become a Marketing Manager provided by LinkedIn Learning is a comprehensive online course. The course is taught in English and is free of charge. Upon completion of the course, you can receive an e-certificate from LinkedIn Learning. Become a Marketing Manager is taught by Deirdre Breakenridge, Drew Boyd, Mike Figliuolo, David Booth, Lisa Bodell, Kevin Eikenberry, Dina Shapiro and Brad Batesole.
20th, Oct 2022
Being a marketing manager means doing two jobs at once: ensuring the success of your team while creating the marketing strategy for your organization. Master these skills and ensure that you are prepared to lead your marketing team to success.
Courses under this program:
Course 1: Marketing Communications
-Learn how to research your marketing communication needs, craft a message that resonates with your audience, and figure out a marketing plan that works for your team.
Course 2: Leading a Marketing Team
-Lead your marketing team to greatness: great campaigns, great collaborations, and great results. Find out how to succeed as a marketing manager and build your leadership skills.
Course 3: Setting Business Unit Goals
-Learn how to set business goals for teams and individual employees, and link goals to strategy, financial results, and incentives.
Course 4: Building Your Marketing Technology Stack
-Learn how to strategically build your company's marketing technology (martech) stack.
Course 5: Unlock Your Team's Creativity
-Discover tried-and-true techniques for unlocking creativity from yourself and your teams. Apply creativity to work challenges and identify opportunities for growth and innovation.
Course 6: Managing for Results
-Discover how to manage your team to deliver results and optimize execution and performance.
Course 7: Writing a Marketing Plan (2020)
-Learn how to write a solid marketing plan for your business.
Course 8: Brand and Marketing Integration
-Learn how to leverage the four types of brand and marketing integration—vertical, horizontal, external, and internal—to successfully reach all of your stakeholders.
Course 9: Ideation for Marketers
-Learn how to generate fresh, exciting marketing ideas. Discover over a dozen ideation and brainstorming techniques you can use to transform thoughts into strategies and solutions.
