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Become a Marketing Manager

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Free Online Course: Become a Marketing Manager provided by LinkedIn Learning is a comprehensive online course, which lasts for 13 hours worth of material. The course is taught in English and is free of charge. Upon completion of the course, you can receive an e-certificate from LinkedIn Learning. Become a Marketing Manager is taught by Drew Boyd, Deirdre Breakenridge, Thea Durfee Polancic, Brad Batesole, Dina Shapiro, Drew Boyd, Kevin Eikenberry, Brad Batesole, Lisa Bodell, Anil K. Gupta, David Booth and Mike Figliuolo.

via LinkedIn Learning
13 hours worth of material
Self Paced
Overview

  • Being a marketing manager means doing two jobs at once: ensuring the success of your team while creating the marketing strategy for your organization. Master these skills and ensure that you are prepared to lead your marketing team to success.

    • Learn how to successfully manage a team of marketers.
    • Create a growth-focused marketing strategy.
    • Plan for future success.

Syllabus

    • Course 1: Leading a Marketing Team
      • Lead your marketing team to greatness: great campaigns, great collaborations, and great results. Find out how to succeed as a marketing manager and build your leadership skills.
    • Course 2: Marketing Communications
      • Learn how to research your marketing communication needs, craft a message that resonates with your audience, and figure out a marketing plan that works for your team.
    • Course 3: Building Creative Organizations
      • Get strategies for unleashing creativity, innovation, and resilience in your organization, both at an individual and structural level.
    • Course 4: Ideation for Marketers
      • Learn how to generate fresh, exciting marketing ideas. Discover over a dozen ideation and brainstorming techniques you can use to transform thoughts into strategies and solutions.
    • Course 5: Brand and Marketing Integration
      • Learn how to leverage the four types of brand and marketing integration—vertical, horizontal, external, and internal—to successfully reach all of your stakeholders.
    • Course 6: Writing a Marketing Plan
      • Learn how to write a solid marketing plan for your business.
    • Course 7: Managing for Results
      • Discover how to manage your team to deliver results and optimize execution and performance.
    • Course 8: Growth Hacking Foundations
      • Grow your business with growth hacking. Learn growth hacking techniques to generate new ideas and accelerate sales and customer acquisition.
    • Course 9: Unlock Your Team's Creativity
      • Discover tried-and-true techniques for unlocking creativity from yourself and your teams. Apply creativity to work challenges and identify opportunities for growth and innovation.
    • Course 10: Designing Growth Strategies
      • Businesses must grow to survive and thrive. Learn how to identify and capitalize on growth opportunities in your industry.
    • Course 11: Building Your Marketing Technology Stack
      • Learn how to strategically build your company's marketing technology (martech) stack.
    • Course 12: Setting Business Unit Goals
      • Learn how to set business goals for teams and individual employees, and link goals to strategy, financial results, and incentives.

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