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This program is for anyone who wishes to gain foundational data skills that apply to marketing. You’ll learn to collect, organize, and analyze data with Excel; build Excel models to analyze possible business outcomes, and visualize and communicate your findings using Tableau and Data Studios. You’ll also gain valuable skills in Google Analytics. With analysts in high demand, this program is an ideal choice whether you’re just getting started with marketing or data, are interested in applying data skills to your current role, or plan to pursue further studies or career goals.
Gain foundational data skills applicable to marketing. Collect and analyze data, model marketing scenarios, and communicate your findings with Excel, Tableau, Google Analytics, and Data Studios.
Overview
Syllabus
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- Introduction to Data Analysis
- Learn how to use statistics and visuals to find and communicate insights. Develop Excel skills to manipulate, analyze, and visualize data in a spreadsheet. Build Excel models to analyze possible business outcomes.
- Data Visualization
- Learn to apply design and visualization principles to create impactful data visualizations, build data dashboards, and tell stories with data.
- Google Analytics
- In this course you’ll acquire in-depth knowledge of Google Analytics, as you learn to use advanced reporting techniques, analyze and optimize results, build fluency with Data Studio, and produce actionable insights that power significant business growth.
- Marketing Analytics
- In this course you will learn about a wide range of marketing and business metrics, and how to evaluate the growth and health of your marketing efforts.
