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Become a Growth Product Manager

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Become a Growth Product Manager provided by Udacity is a comprehensive online course, which lasts for 13 weeks long, 10 hours a week. Become a Growth Product Manager is taught by nd037 Katherine Wu, Instructor - Shiv Patel and Instructor - Rizwan Ansary. Upon completion of the course, you can receive an e-certificate from Udacity. The course is taught in Englishand is Paid Course. Visit the course page at Udacity for detailed price information.

via Udacity
13 weeks long, 10 hours a week
24th, Oct 2022
Overview

  • Hone specialized Product Management skills in growth strategy. Lead experimentation and data-driven decision-making in your organization to drive products to reach the next level of scale, impact, and profitability.

Syllabus

    • Growth and Acquisition Strategy
      • User acquisition and growth is more than improving conversions and increasing sign-ups. A truly effective acquisition and growth strategy is firmly anchored around the user journey. In this course, we’ll approach acquisition and growth with a holistic and integrative perspective. We’ll start by examining the current business landscape as is. Then, we will discuss how to go from where we are now, to where we want to be by utilizing growth loops. We will dive deep into how to create, validate, and expand a growth loop to achieve our north star business goal.
    • Activation and Retention Strategy
      • Understand how to guide users to the a-ha moment of your product as soon as possible, via the activation funnel and sign-up flow. Apply best practices for how to best engage customers, and retain them for the long term. Analyze the user lifecycle, including the activation, retention, dormancy, and resurrection phases, and deploy experiments to improve the lifetime value (LTV) and decrease churn.
    • Monetization Strategy
      • Learn how to make your product profitable, including selecting key markets and outreach channels, and build purchase paths that leverage industry case studies. Apply best practices of experience design, and learn how to measure the effectiveness of your monetization strategy. Design and define pricing plans that utilize quantitative and qualitative methods.

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5, based on 3 Course votes at GetYourEducation

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