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In this class Martina Flor, lettering artist and designer, unravels the nooks and crannies of being self-employed, providing practical tools and useful tips to start your own studio.
Martina, previously showed you techniques and foundations to create lettering at her classes The Golden Secrets of Hand-Lettering: Create the Perfect Postcard, The Golden Secrets of Script Lettering: Find Inspiration In Your Handwriting and Storytelling Through Lettering: Exploring Different Styles. In this class she will address many of your questions concerning freelancing and starting a career with what you like doing.
Based on her own personal experience, Martina demonstrates how taking the big leap to freelancing, as challenging as it is, is also a unique opportunity to shape your personal brand from the ground up.
Throughout this class Martina will cover:
- How to build your reputation
- Foundations for building and maintaining a portfolio
- How to use social media
- How and where to find clients
- Strategies for building relationships with future clients
- Pricing your work, and more!
Overview
Syllabus
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- Introduction
- When is the Right Time?
- The Right Mindset: Pros and Cons
- Being Your Own Client
- Showcasing Your Work
- Your Bio - How I Introduce Myself?
- Finding Clients
- Do I Need an Agent?
- Building an Audience
- Pricing Your Work
- Developing a Creative Brief
- Creating a Professional Work Process
- How do I Get Better?
