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Automate Content in Marketing Cloud

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Free Online Course: Automate Content in Marketing Cloud provided by Trailhead is a comprehensive online course, which lasts for 2-3 hours worth of material. The course is taught in English and is free of charge.

Salesforce via Trailhead
2-3 hours worth of material
Self Paced
Overview

  • Automate your marketing content with Einstein in Marketing Cloud.

    • Use AI to select the best email content for your subscribers.
    • Solve common content challenges using Einstein Content Selection.
    • Personalize email, mobile, and web content with AI-powered insights in Marketing Cloud.

Syllabus

    • Einstein Content Selection Basics
      • Get Started with Einstein Content Selection
      • Add Assets in Einstein Content Selection
    • Einstein Content Selection Solutions
      • Manage Time-Sensitive Content
      • Test Content Performance
      • Display Fresh Content
      • Add Attributes and Business Rules
      • Personalize Event Campaigns
    • Einstein Email and Web Recommendations
      • Prepare for Einstein Recommendations
      • Get Started with Einstein Recommendations
      • Customize Recommendations for Email and Web

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