Overview
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Learn how artificial intelligence is reshaping the way marketing is done at both large and small organizations.
Syllabus
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Introduction
- Artificial intelligence and machine learning in marketing
- Defining artificial intelligence
- A word of caution
- Why AI now?
- Natural language processing
- Conversation bots
- Computer vision
- Self-driving cars and robots
- Machine learning: A new type of software
- Supervised learning
- Unsupervised learning
- Reinforcement learning
- Dimensionality and cardinality
- Programmatic advertising and attribution
- Personalization with AI
- Clearly identified goals
- Know your data
- Which projects are right for AI and ML?
- Buy vs. Build
- Determine which data sets are useful
- Navigate corporate culture
- What humans do better than machines
- Integrated cognition is your superpower
- Augment yourself
- Marketing gets weird Conclusion
- Taking action to begin using AI in marketing
