Applied Entrepreneurship 2: Acceleration Plan Development and Evaluation: Free Online Course from edX

Applied Entrepreneurship II is a follow-on course from Applied Entrepreneurship I. You’ll dive even deeper into developing a plan to accelerate your business, doing some research to pull together facts and figures to develop a more complete acceleration plan to help you understand the more intricate details of how to iterate certain parts of your business model togrow your business. In this course you will:
- Create an outline of your acceleration plan:
- Define and size your market based upon your new view
- Develop and implement a market research plan
- More fully understand what marketing entails
- Learn more about adding to your entrepreneurial team and how to lead it effectively
- Develop a detailed financial plan for your business and, if needed, how to obtain outside financing
You can then enter an exciting competition where you could win a cash prize that you can use to help grow your business, presenting to a panel of judges who will not only determine winners, but will also provide you with guidance for moving forward.

Syllabus

Week 1—What is a Plan?

Objectives:
- Learn about business plans
- Create a table of contents for your acceleration plan
- View business pitches
- Learn about the exciting competition
- Activities:
- Create an outline/table of contents for an acceleration business plan
Discussion:
- What went wrong?
Week 2—Market Sizing

Objectives:
- Refine and size your market based on your new plan of attack
- Identify any new competitors that you may encounter and develop a competitive analysis
- Refine your competitive advantage
Activities:
- Create an initial market research plan
- Analyze your competitors
Discussion:
- Concerns about performing market research
Week 3—Marketing

Objectives:
- Understanding what marketing entails
- Promotion
- Building your brand
- Understanding the nuances of e-commerce
Activities:
- Develop a preliminary promotional plan for your business
Discussion:
- What do you think of the marketing mix?
- What is the best way to brand your company online?
Week 4—Operations

Objectives:
- What it means to be an effective leader
- How to build an entrepreneurial team
- Coordination among all functional areas
Activities:
- Prepare an organizational chart and interview potential employees
Discussion:
- How difficult have you found hiring so far?
Week 5—Financial Plan

Objectives:
- Determine additional investment needs given your acceleration plan. Estimate the investment and return on that investment expected to execute on your acceleration plan.
- Develop a profit and loss statement with projections
- Develop a form of cash flow statement
- Cash management
- Ways to finance your business
- Putting a plan in place
Activities:
- Put together a cash map or cash flow cycle for your business
- Draft final presentation
Discussion:
- What is the toughest part for you when it comes to financials?
Week 6--Competition

Objectives:
- Final presentation
Activities:
- Final presentation

Applied Entrepreneurship 2: Acceleration Plan Development and Evaluation

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