Overview
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Become a data-driven marketing expert by mastering analytics lifecycle, data infrastructure and digital trends while going through global retail banking case studies.
- Analytics scope at a retail bank
- Marketing challenges across the retail banking customer lifecycle
- Data related Infrastructure at a retail bank
- Channel implications on data driven marketing at retail banks
- Data-driven customer acquisition at retail banks
- Data driven usage management at retail banks
- Data driven customer experience management at retail banks
- Data driven upselling and Cross selling at retail banks
- Data driven retention and loyalty management at retail banks
- Practical Implementation challenges for the data-driven market
