An Insider's Guide to Today's Music Biz: 6 Marketing and Promotion

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Free Online Course: An Insider's Guide to Today's Music Biz: 6 Marketing and Promotion provided by LinkedIn Learning is a comprehensive online course, which lasts for Less than 1 hour of material. The course is taught in English and is free of charge. Upon completion of the course, you can receive an e-certificate from LinkedIn Learning. An Insider's Guide to Today's Music Biz: 6 Marketing and Promotion is taught by Steve Rennie.

Overview
  • Learn how to market and promote your music and turn music consumers into permanent fans.

Syllabus
  • Introduction

    • Welcome
    • Identifying your target
    • Elements of a successful plan
    • Music
    • Configurations
    • Formats
    • Sequence of songs & singles
    • Musical reference points
    • Demographics
    • Presentation
    • Photographs
    • Videos
    • Radio
    • Touring
    • Publicity
    • Online