Agile Sprint Planning: Build Effective Advertising Campaigns

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Agile Sprint Planning: Build Effective Advertising Campaigns provided by Domestika is a comprehensive online course. Agile Sprint Planning: Build Effective Advertising Campaigns is taught by Andre Matarazzo. Upon completion of the course, you can receive an e-certificate from Domestika. The course is taught in Englishand is $11.00. Visit the course page at Domestika for detailed price information.

Overview
  • Explore innovative methodologies to overcome creative challenges and run successful advertising campaigns from start to finish

    • Introduction
    • Getting Your Bearings
    • Preparation
    • Sprinting
    • Post-sprinting
    • Final project
    Creativity is all about passion, but that passion can be hard to sustain when bad processes or misaligned expectations are involved. Communication specialist Andre Matarazzo believes that success is measured by the journey, not just the goal reached. This is why Andre works to help creatives to rediscover their mojo by solving communication problems. He has won numerous awards including six Cannes Lions and worked with clients including Absolut, Coca-Cola, Spotify, Nintendo, Unilever and more.

    In this course, he teaches you how to use innovative sprint methodologies to come up with fast, effective, and fun solutions to creative problems. Learn how to reinvent your advertising process and develop campaigns quickly and effectively. Are you ready to sprint your way to success?


Syllabus
    • About Me
    • Influences
    • Decisions: Brief, Prototype, Testing and Duration 2
    • Decisions: Brief, Prototype, Testing and Duration 1
    • Remote or in-Person: The Difference
    • What Is a Sprint, Why You Need It and What Is Our Project
    • Developing the Full Experience 2
    • Developing the Full Experience 1
    • Inviting the Right Participants 2
    • Inviting the Right Participants 1
    • Structuring the Content You Need
    • Day 1: Content Maelstrom 1
    • Day 4 & 5: Prototype, Asset Testing and Delivering
    • Day 3: Expansion 2
    • Day 3: Expansion 1
    • Day 2: Ideation 4
    • Day 2: Ideation 3
    • Day 2: Ideation 2
    • Day 2: Ideation 1
    • Day 1: Content Maelstrom 2
    • Keep Learning
    • Organizing
    • Agile Sprint Planning: Build Effective Advertising Campaigns