Overview
-
Learn about the key principles of agile marketing, and discover how to leverage this approach in your own organization.
Syllabus
-
Introduction
- The impact of agile on marketing
- The agile marketing playbook
- Triangulated vs. circular workflows
- Strategy
- Implementation
- Validation
- Core values of agile marketing
- Data's role in marketing
- Analytics for agile marketing
- The types of marketing data
- Market research data
- Marketing performance data
- Predictive analytics
- Practices for data success
- Data-first marketing
- Team composition
- Scrum master
- Marketing program owner
- The war room
- The backlog
- The sprint plan
- The retrospective
- The agile marketing roadmap
- Adapting to change with agile
