Advertising on Pinterest

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Free Online Course: Advertising on Pinterest provided by LinkedIn Learning is a comprehensive online course, which lasts for Less than 1 hour of material. The course is taught in English and is free of charge. Upon completion of the course, you can receive an e-certificate from LinkedIn Learning. Advertising on Pinterest is taught by Anson Alexander.

Overview
  • Harness the power of the promoted pin. Learn how to create effective, engaging pins and winning campaigns on Pinterest, as well as track conversions and audience engagement.

Syllabus
  • Introduction

    • Get attention on Pinterest
    1. Pinterest Ads Basics
    • An overview of advertising on Pinterest
    • Create a Pinterest business account
    2. Create a Pin to Promote
    • Tips for creating engaging pins
    • Pinterest ads standards and specs
    • Upload your pin to Pinterest
    3. Create a Campaign in Pinterest Ads
    • Select campaign goals
    • Target and ad group details
    • Select a pin and enter billing info
    • Manage and edit ads
    4. Review Pinterest Ads Analytics
    • Review audience insights
    • Pinterest ads metrics and concepts
    • Find value in Pinterest Analytics
    • Track conversions on your website
    Conclusion
    • Next steps