Overview
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Learn about the future of typography in transmedia and mediatecture, which is changing the way designers develop and apply type to solve design challenges.
Syllabus
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Introduction
- Welcome
- Dynamic identities for dynamic media
- Abbreviation strategies and naming systems
- Engaging the design process
- Exploring data-driven logotypes
- Creating generative typography
- Making reactive and dynamic wordmarks
- Spatializing letterforms
- Materiality and print-based media
- Interactivity and screen-based media
- Emerging media and augmented environments
- Typography for scenography and spatial storytelling
- Tools and technology
- Prototyping and fabrication
- Video storytelling
- Typographic mediatecture applications
- Future casting: Emerging media
- Transmedia alphabet
