Overview
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Learn how to align your sales and marketing approaches and generate enough leads to hit your business goals. Get actionable strategies for developing demand generation programs.
Syllabus
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Introduction
- Create predictable demand for your organization
- Start with business objectives
- Build a simple funnel model
- Confirm goals and assumptions with sales
- Identify risk factors and pivot points
- Ideal customer profile
- Buyer personas
- Buying committee detail
- Buying journey development
- Commercial insights
- Messaging and content map
- Buying journey stages
- Developing offers
- Conversions and intent signals
- Interest follow-up planning
- Channel plan and mapping
- Sales enablement and coordination
- Evaluation and refinement
- This is only the beginning
