Overview
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AFTER THIS CLASS YOU’LL BE ABLE TO:
- Develop and build successful remarketing campaigns inside Google AdWords.
- Understand your website users from a psychological perspective.
- Lay the foundation of your campaigns by planning your remarketing list in advance.
- Use Google Tag Manager to track advanced audience characteristics.
- Use Google Analytics to collect the right types of data on your website visitors.
- Use advanced remarketing strategies like Dynamic Remarketing.
- Run fully comprehensive campaigns using third-party platforms like AdRoll.
- Expertly build your audiences with a range of professional tools.
- BONUS: Plug-and-play formula builder that will help you calculate all of the most essential KPIs that you need to manage, develop, and optimize your digital campaigns.
WHAT YOU WILL LEARN:
- What remarketing is, how the technology that enables it has evolved over the years and what remarketing looks like from the inside
- How to understand the digital marketing ecosystem and navigate ad exchanges
- Use affinity audiences and in-market segments to enhance your campaigns
- The basics of funnel-based segmentation / audience mapping
- How to use the funnel and your website to develop your retargeting lists
- The fundamentals of Google Analytics, Tag Manager and AdWords
- How to build audiences with Google Analytics Audience Builder
- How to build new remarketing lists in Google AdWords
WHO THIS CLASS IS FOR:
- Small business owners and startups who want to convert more clients.
- Ecommerce brands looking to increase online sales.
- Agencies who want to increase their digital marketing offering.
- In-house marketers who deal with strategy and expansion.
- Lead-generation affiliate marketers.
- Anyone wanting to start a career in digital marketing.
- SEO specialists wanting to diversify their skillset.
- Web programmers, designers, front end and full stack developers.
- Freelancers and businesses already working with Ads.
- Digital nomads looking for work that they can do from anywhere in the world.
- Marketing managers and reps looking to elevate their existing skills.
- Content Marketers.
- All levels of experience.
ABOUT YOUR INSTRUCTOR:
Globally-recognized Google Ads and PPC expert with millions in revenue generated across 450+ businesses internationally. As one of the foremost paid ad experts in the world, Isaac Rudansky has helped over 900k students and has overseen millions of dollars in campaign spend.
