A Crafter's Guide to Starting a Subscription Business

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A Crafter's Guide to Starting a Subscription Business provided by CreativeLive is a comprehensive online course, which lasts for 5-6 hours worth of material. A Crafter's Guide to Starting a Subscription Business is taught by Mei Pak. Upon completion of the course, you can receive an e-certificate from CreativeLive. The course is taught in Englishand is $49.00. Visit the course page at CreativeLive for detailed price information.

Overview
  • Not sure where your next sale will come from? A subscription product or business eliminates the guess work and is a great way to secure a steady paycheck. Find out how it is done in A Crafter's Guide to Starting a Subscription Business with Mei Pak.
    Mei is a veteran jewelry-maker who earns her living by selling online. In this class, she’ll teach you everything you need to launch and run a successful subscription business. 
    You’ll learn how to:

    • Create the ideal product for your subscribers
    • Package your product to move
    • Add more subscribers every month
    • Establish and maintain organizational systems
    • Engineer an amazing customer experience and keep customers happy

    You’ll learn all of the logistics for running a subscription product business. Mei will show you how to manage your tasks including how to; collect payments, get existing customers to buy a subscription, print bulk shipping labels, and much more.
    If you have a product your customers love and want to earn a consistent income by selling more of it every month, A Crafter's Guide to Starting a Subscription Business with Mei Pak is the perfect class for you.


Syllabus
    • Introduction
    • Why Sell Subscription Products?
    • Great Subscription Ideas
    • Positioning Your Subscription Product
    • Pricing Your Subscription Product
    • Interview with Stacey Trock of FreshStitches
    • Subscription Models: Which One is Best for You?
    • How to Manage Your Subscriptions
    • Shipping Tools and Apps
    • Finding Your Ideal Customer
    • Why Marketing is Necessary
    • Copywriting for Your Subscription Product
    • Photography for Your Subscription Product
    • Promoting Your Subscription on Social Media & Blogs
    • Interview with Maureen Vasquez of Pipsticks
    • How to Handle Unsubscribers
    • The Unboxing Experience
    • Frequently Asked Questions
    • Common Challenges for Subscription Businesses
    • Growing Your Subscriptions
    • Interview with Wendi Gratz of Shiny Happy World